The title is a quote from Jeff Jarvis who was at the University of Toronto's Rotman School of Management speaking about his new book "What Would Google Do", communication in a "post industrial age".
A few years ago we started talking to our clients about using blogs to continue the conversation with their audience and we've worked with them to build their presence online, using tools that enable them to manage their business themselves. The technology is no longer the tremendous issue that it was for so many clients
The Parenting Network now blogs to share tips and resources for parents and caregivers. They manage their own adwords campaign, run a poll to gain insight into customer needs and have access to site analytics.
Cammie at PurePower Solutions is an advocate for clean electricity. Her latest post highlight the growing awareness among the public of the health problems associated with artificial microwave radiation.
Red Leaf Student Programs in on facebook and shares stories from volunteers and experiences from students who have attended their summer camps and language programs in Canada.
The Toronto Star article by Cathal Kelly discusses the idea that newspapers should get used to the idea of publishing without presses. Just like businesses need to find new ways to reach their customers and stand out in a crowded marketplace. So we must change and as Jeff says "There is incredible opportunity. Once we figure out what it is". Since 1996 we've been part of the revolution to make information more accessible and we see say - keep on publishing.
photo above: Iberostar Resort, Riviera Maya, Mexico.
I welcome your comments and feedback.
Posts
0 comments:
Post a Comment