Friday, May 15, 2009

Design : Web essentials


A checklist for web designers

Design plays a profound role in shaping perception, selling the intangible aspects of value and building emotional appeal for your offering.

On the web it provides a whole approach to doing business and serving customers by considering both aesthetics and functionality. The challenge is not only about how it looks but also how it behaves.

Here are the 6 core principles that inform the online design process:

1: Visual Design. What is the Look and Feel?

Creating a visually satisfying experience takes planning:

  • Collect information and listen
  • Research the competition
  • Analyze and explore possibilities
2: Content Design. What is the message?
  • Identify, organize and support information access
  • Consider content formats such as text, images, graphics, audio/video, interactive forms

3: Usability. Can customers find what they're looking for?
Present information so it's easy to find and understand. Look to your customers. Customers want to experience that they're getting a new way to live, to enhance their quality of life.

4: Merchandising. How attractive are the offerings?
Are promotions and features reaching your audience?

5: Branding. What is the impression I want to give of my business?
Set the tone and manner that identifies your business, communicate your core values and distinguishes your product. Branding is an effective business tool and a determining factor in what customers choose to spend their money on.

6: Production. Are we building for the future and with the most appropriate materials? Consider all communication vehicles to reach your customers – online, video, print, point of purchase.

  • Build & Test. Check functionality such as links and content for quality over and over again.
  • Evaluate & Improve. Keep notes on what's working and what customers and colleagues are asking for. Keep in mind, it's never about what you like. It's always what the customer wants.

Monday, May 11, 2009

Use it : Creating a customer-friendly website

If you're a communicator tasked with developing a website, consider your customer's point of view with this basic usability checklist:

Access to the site is easy

  • users can find the site and it loads quickly

Minimize the potential for errors through design

  • use accurate and descriptive labels, link names and section titles.

Navigation is intuitive

  • minimize the amount of information a user must type in for forms
  • use intuitive content structure and labels, hierarchies and natural order (sequential, frequency of use, function)
  • use simple, concise language and plain terminology
  • match the content and its presentation to the people who will use the site.

The user has control over how they use the site

  • put a 'home' link on every page
  • provide a site map
  • provide (in some cases, multiple) navigation elements on all content pages.

Consistency to aid navigation

  • use alignment to reinforce site structure
  • place recurring navigation, text and buttons on all pages in same place
  • use the same sequence in lists and navigation throughout the site.

Support movement through the site

  • identify the site on every page
  • identify the page with 1st, 2nd and 3rd level headings
  • link every page to at least one level up
  • use recognizable metaphors for navigation.

Promote recognition rather than recall

  • clearly identify the page using a consistent textual and graphic style
  • provide good navigation using concise, meaningful, unique titles
  • use descriptive labels and links.

Flexibility and efficiency

  • make pages easy to bookmark, avoid pop ups and gimmicks
  • allow users to move through the site how they wish

Efficient design

  • use a clear sequence on navigation bar
  • keep the navigation bar to a maximum of 9 items
  • chunk and group information to create a deep site with multiple pages rather than a broad one
  • use "pointers" to immediate parent pages and to the beginnings of sections, as well as to the main sections and help

Informative error handling

  • offer informative error messages
  • provide help to recover from the error

Aid the site user

  • provide a search function
  • provide a site map
  • provide step-by-step information on downloads, forms, transactions and other interactions.

Saturday, May 2, 2009

Gardener's Diary : Forsythia shrubs usher in Spring


Forsythia shrubs usher in Spring.
I live in a home built in 1929 and share my backyard with a butternut walnut tree and a massive white pine that dominates over boundaries and shelters everything in it's shadow. Our first sign of Spring is the forsythia shrub that towers over the fench in a huge nest of twigs.
Every season, days are spent raking, pruning, tending to the garden so this year I 'm documenting it's evolution in a series of images. Looking out my bathroom window, forsythia burst echoes are a sign of things to come.

Sunday, April 26, 2009

Non-BigBox Shopping Guide

" People are understanding that fewer things,
exquisitely executed, are better than
many things ordinarily executed"

Bill Mockler quoted in Small Is the New Big by Bert Archer. Toronto Life Magazine January 2009.

Live in Toronto and fortunate enough not to live close to BigBox stores?
Here are my tips for shopping smart and in style. Best of all, you'll never need step foot in a shopping mall again.


Blinds, Drapes & Shutters

Herman Fu of Apple Blinds, Inc. has been in the business for over 20 years and his many skills include matching perfectly 5 year-old shades, along with installing them more efficiently and expertly than the originals. When I was looking for blinds to black-out the freshly installed street light outside my front bedroom window, he came highly recommended as "a true gentleman - courteous, competent, professional with an experienced eye for colour and style".

Best of all, Herman comes to your place, measures everything, brings the samples, installs and cleans up. He didn't even ask for a dustpan. It's slippers and bathrobe shopping to the max. My front blind cost just under $600.CDN for a four foot plus rolldown delivered on the date promised.

Bicycle

Around town, a no-logo canvas carry-all hauls groceries, bread and everyday necessities such as a clip-on LED bike light when you need to be seen as night comes sooner than you expect and a reflective strap that lights up and velcros around your ankle to hold pants from flpping around while on your bike.

A membership to Mountain Equipment Co-op gets you the goods that gets you outside and on your bike for a few more days before winter finally hits and you have to give up the bike till early spring.


O M G Shoes

You've tried the stilettos but can't seem to shrug that comfort thing when it comes to your feet. Get sensible. We live in the city. We pound pavement, hustle up subway stairs, trot the uneven sidewalks. GetOutside offers the classics: Converse, Clarks, Doc Martins, Havaianas. Close by at 365 Queen Street West, CSquared, provides more lady-like options with European alternatives like FLY for edgy mary janes and flat, rubber-soled boots from Camper. Although, I must admit to still looking for the perfect Canadian winter boot. Let me know if you find a pair.


Paper, Pencils, Utility bags, exquisite purses

On my usual visit to this Yorkville stationery shop, I'm picking up FABER CASTELL 2B grip, three-sided pencils. I am trying desperately to banish all other but this german-made pencil from my home.



Pens, office accessories and organizers are packed in with italian and eco-friendly laptop bags that may cost as much as 3,990.00. Laywines is tucked in at 24 Bellair Street, opposite Uncle Otis and the newly renovated Sassrafraz Restaurant. Of course moleskin is there alongside other brands you won't find anywhere in town.


Beautyshop

The Staff is preoccupied at the Bobbi Brown beauty counter at Holt Renfrew, 50 Bloor Street West and you can't wait for the day when they have your stats on file but you'll never need to think about makeup or poke around in the aisle at Shoppers Drug Mart again.

Well worth the investment to just walk in during the week, like a Tuesday or book an appointment to site with one of well-trained staff and have your make-up done, a nice sheet to take home to tell you what products were used.

Purchase what you need and keep the sheet so during the year, you can add items to your beauty kit as desire and budget permit.


Built to last

Uncomplicated, impeccable tailoring, unexpected colours in leather, contemporary and weather-aware fabrics. There are no risks here at M0851. Only buttery soft leather, sophisticated basics and the bext utility bags to last a lifetime.

An everyday t-shirt may seem pricey but you'll still be wearing it years after it's competitors have disappeared. An understated leather jacket has clean lines, looks like you've owned it forever and has none of the embellishments that come with most leathers around town.


more to come..

I welcome your comments and feedback.

Thursday, March 26, 2009

If you aren't out there in a search-and-link economy, you can't be found



The title is a quote from Jeff Jarvis who was at the University of Toronto's Rotman School of Management speaking about his new book "What Would Google Do", communication in a "post industrial age".
A few years ago we started talking to our clients about using blogs to continue the conversation with their audience and we've worked with them to build their presence online, using tools that enable them to manage their business themselves. The technology is no longer the tremendous issue that it was for so many clients
The Parenting Network now blogs to share tips and resources for parents and caregivers. They manage their own adwords campaign, run a poll to gain insight into customer needs and have access to site analytics.
Cammie at PurePower Solutions is an advocate for clean electricity. Her latest post highlight the growing awareness among the public of the health problems associated with artificial microwave radiation.
Red Leaf Student Programs in on facebook and shares stories from volunteers and experiences from students who have attended their summer camps and language programs in Canada.
The Toronto Star article by Cathal Kelly discusses the idea that newspapers should get used to the idea of publishing without presses. Just like businesses need to find new ways to reach their customers and stand out in a crowded marketplace. So we must change and as Jeff says "There is incredible opportunity. Once we figure out what it is". Since 1996 we've been part of the revolution to make information more accessible and we see say - keep on publishing.

photo above: Iberostar Resort, Riviera Maya, Mexico.

I welcome your comments and feedback.

Tuesday, January 27, 2009

Therapeutic waters



The snow is now ice, piled three feet high on the side of the street and covering the backyard in minus 16 degrees celcius. I am thinking about the Nylon Pool on Tobago's caribbean sea north shore or a local roti by the beach at Store Bay pictured above.
It has to be the warm, salt water.
I will have to be satisfied at Body Blitz, a women-only salt water pool in town where the decor is neo-industrial japanese, exposed brick, wood columns and tiled floors. Soothing lighting, a complimentary bathrobe, slippers, towel and all the lotions you need, this is a $45 trip to a warm Tobago heaven in Toronto.
Swimsuits are optional and for full therapeutic benefits, you have to do the green tea and cold plunge pools between a sauna and aromatherapy steam. A little urban heaven.

I welcome your comments and feedback.

Monday, January 5, 2009

A site’s functionality keeps customers happy

How E-Commerce Sites Stack Up

Happy shoppers are 73 percent more likely to make an online purchase according to a new study from from ForeSee Results, an analytics firm that measures customer satisfaction on the Web. Read more about ecommerce sites and online retailing reported by Claire Cain Miller in the New York Times.

Monday, December 15, 2008

Design : Resources for Web and Graphic Designers



Perception: Design sourcebook for business

Jumpola Some terrific links to resources for designers - all on one page!

lynda.com. Learn, master, and apply digital tools and techniques.

› Colour wheel

Good CSS reference Sitepoint

Adobe Indesign help? Casey D’Andrea's shares his expert tips and Adobe Indesign resources on customized contact sheets

Specifying typography on the web?. Here's a nice widget for previewing and comparing the look of screen fonts. Typetester.

› List of Standard Windows fonts

› Web Logs and Analysis FAQs on interpreting your web reports

Q2ID The leader in conversion plug-in. A review of Q2ID is available here for QuarkXpress lovers.

An eclectic collection of best practice web and wonderful inspiration for designers is piepmatzel.

Imagination is everything at Ontario College of Art and Design.


With recommendations courtesy Sally Hewson Design



Wednesday, December 10, 2008

Design : Quality Assurance



Using royalty-free images

To distribute the image, an extended license is required. Best if it is licensed to the client.

An image from istockphoto and licensed to imedia can be re-used but not re-distribute it. This means the image can appear on multiple collateral, but I cannot make it available for distribution online.

excerpt from Standard License Prohibitions:

note 5. incorporate the Content in any product that results in a re-distribution or re-use of the Content (such as electronic greeting card web sites, web templates and the like) or is otherwise made available in a manner such that a person can extract or access or reproduce the Content as an electronic file;

To distribute the image, an extended license is required.

Extended License Provisions

2. Multi-Seat Licenses

This option allows you to extend usage of the Content to more than one person within your organization. Purchase as many additional seats as you need, up to an unlimited amount (2-5 users: 25 credits; unlimited users: 50 credits).



A4 paper sizes


A4 Paper is a standardized paper size established by the International Standards Organization. The paper dimensions are 210 x 297 mm. Throughout Europe and the world A4 is the close equivalent to U.S. letter size (8.5" x 11"), but measuring 8.27 x 11.69 inches. more on International Standard Paper Sizes.



Before publishing phone numbers and web addresses

When preparing communication materials for print or online distribution, actually DIAL any phone numbers you plan to publish to ensure they work.

Find the website in your browser. Copy the location directly from the address bar in your browser & paste it into your communication.




Out of the office Email AutoResponse


While you’re away from your desk, the autoresponse to your email can be set in 3 areas:

1. on the server

  • we can set the mail to forward to someone else or create a temporary password so a colleague can access your email while you're away from a computer.

2. using the imedia webmail service, log into your customer webmail account. Under Mail
  • see top menu ‘filters’

  • add ‘new rule’

  • configure as required, being sure to add a subject and reply text

3. through your mail program on your hard drive.
  • see top menu ‘tools >go to ‘rules’

  • + new rule

  • if > apply to ‘all messages’

  • then > set action

  • reply > add reply text



Friday, December 5, 2008

Privacy Policy and Online Merchant Accounts



Prior to a merchant account being enabled, or enabling your site to collect, store and retrieve customer information, it is important that your web site have a published privacy policy.

Public concern about security and privacy is escalating. The number one reason shoppers don't complete a purchase on line is because of concerns about Privacy, Security and Identity theft.

It's important to show your customers that you're doing something to address their concerns. By letting them know up front how you will address their privacy concerns, customers will be more likely to shop at your site. You will also be protecting yourself from possible future disputes by clearly disclosing the terms of your dealings with your customers. Tell your customers exactly how you plan to use their information - give them the confidence to purchase from your business.

You may decide now or in the future to send custom e-invoices to each customer. Invoices and all forms should provide your customers with a link to your privacy policy.

Need help writing your privacy policy?

Refer to the website of The Privacy Commissioner of Canada to review Your Privacy Responsibilities.

http://www.privcom.gc.ca/information/guide_e.asp

The Organization for Economic Co-Operation and Development has an online Privacy Policy Generator http://www.oecd.org/document/39/0,2340,en_2649_34255_28863271_1_1_1_1,00.html

You can create and store the information.

Start the Questionnaire

http://www2.oecd.org/pwv3/

Saturday, November 1, 2008

Our Toronto Favs


WORK SPACE

MAC vs PC
Got Mac technical issues?. These service guys are the best. MacTweek.
Of course you need help networking or troubleshooting if you're on a PC. Don't freak. PCMDOnCall makes hassle-free house calls 416 944 2464.

A next generation coworking environment gives entrepreneurs an occasional office space, in the downtown core of Toronto -364 Richmond St W., near Peter. Indoor Playground.

Pretty Darn Fast Courier. 905 271 9655. Reliable and well, pretty darn fast!

ENVIRONMENT

Ontario Walks celebrates the joys of walking.

greenshift.ca Supplying cups and other products made from sugarcane, corn or natural paper fibres with special certified, biodegradable coatings.

TRANSPORTATION

On New Year's Eve you can ride the TTC for free. Party without getting behind the wheel of your car. Smart. If you live in New York City, you get Puff Daddy "Diddy" handing out mastercards and offering free cab rides to anyone needing a ride home after partying at Times Square. We love the Toronto Transit Commission.

CHEAP EATS, FUN DATE

Sakura in Village by the Grange is homestyle Japanese take out from ramen noodles to ebi fry, all wonderful and filling. Save room for green tea ice cream at BaskinRobbins, north side of the mall, Dundas Street entrance. Visit the AGO across the street on a full tummy.

Caribbean Roti Palace 744 Bathurst South on Bloor, north of Harbord on West side. 416-533-7466. Fine takeout, add table linens, drinks, candles and serve at home!

Frank Restaurant at the AGO is the most relaxed and delightful date for lunch and an afternoon gallery browse. Ten percent off meals is just one of the perks of an Art Gallery of Ontario membership. Named in honour of the gallery's restoration architect, Frank Gehry.

LISTEN UP!

CBC Radio Two

CBC Radio One

Listen to this radio program Saturday nights 7-9pm EST on CBC radio. Randy's Vinyl Tap

WATCH TV ONLINE

CTV.ca Broadband

Wednesday, October 1, 2008

Good to know, better to share



Sit back and enjoy a review of 50 years of history in less than 3 minutes. Thanks to a student at the University of Chicago featuring the music of songwriter, Billy Joel We didn't start the fire.

Wildflower Farms is a favourite website about native plants and you can buy stock too!.

Evergreen community naturalization programs is a collective effort that includes people from all walks of life in the revitalization of their schools, homes or community and, ultimately, making cities more livable.

Astro offers great horoscopes. Select the free ones just to check to out.


Monday, September 1, 2008

Holistic health analysis and preventitive health care

Windows of the soul

The body loves warm water.
So says Agota Csekey at the Canadian Institute of Iridology. Proclaimed throughout the ages as "windows of the soul", the eyes, and the iris in particular is acknowledged as an extension of the brain endowed with many thousands of nerve endings, microscopic blood vessels, as well as muscle and connective tissue.

Every organ is connected to the iris via the nervous system and the nerve fibres receiving their impulses through the optic nerve, optic thalami, and the spinal cord.

Friday, August 1, 2008

Inspirational Words



When you lose, don’t lose the lesson.

Follow the three R’s:
Respect for Self,
Respect for Others and
Responsibility for all your Actions.

Not getting what you want is sometimes a wonderful stroke of luck.

Learn the rules so you know how to break them properly.

Don’t let a little dispute injure a great relationship.

When you realize you’ve made a mistake, take immediate steps to correct it.

Spend some time alone every day.

Open your arms to change, but don’t give up your values.

Silence is sometimes the best answer.

Live a good, honorable life. Then when you get older and think back, you’ll be able to enjoy it a second time.

A loving atmosphere in your home is the foundation for your life.

In disagreements with loved ones, deal only with the current situation. Don’t bring up the past.

Share your knowledge. It is a way to achieve immortality.

Be gentle with the Earth.

Go some place you’ve never been before.

The best relationship is one in which your love for each other exceeds your need for each.

Judge your success by what you had to give up in order to get.

Approach love and cooking with reckless abandon.
the Dalai Lama
submission by Alexandra Felix

Tuesday, July 1, 2008

Earth as a village of 100 people



If we could shrink the earth's population to a village of precisely 100 people, with all the existing human ratios remaining the same, it would look something like the following:

There would be:

57 Asians
21 Europeans
14 from the Western Hemisphere, both north and south
8 Africans
52 would be female
48 would be male
70 would be non-white
30 would be white
70 would be non-Christian
30 would be Christian
89 would be heterosexual
11 would be homosexual
6 people would possess 59% of the entire world's wealth and all 6 would be from the United States.
80 would live in substandard housing
70 would be unable to read
50 would suffer from malnutrition
1 would be near death; 1 would be near birth
1 (yes, only 1) would have a college education
1 would own a computer

When one considers our world from such a compressed perspective, the need for acceptance, understanding and education becomes glaringly apparent.

The following is also something to ponder...

If you woke up this morning with more health than illness...you are more blessed than the million who will not survive this week.

If you have never experienced the danger of battle, the loneliness of imprisonment, the agony of torture, or the pangs of starvation. You are ahead of 500 million people in the world.

If you can attend something you believe in without fear of harassment, arrest, torture, or death...you are more blessed than three billion people in the world.

If you have food in the refrigerator, clothes on your back, a roof overhead and a place to sleep...you are richer than 75% of this world.

If you have money in the bank, in your wallet, and spare change in a dish someplace ... you are among the top 8% of the world's wealthy.

If your parents are still alive and still married ...you are very rare, even in the United States and Australia.

If you can read this, you are more blessed than over two billion people in the world that cannot read at all.

Source unknown